Step 2 – Idea (Create Products That Sell Themselves)
Join Tom for Step 2 of his 4-step MILK-it program. In this episode he discusses the “idea” step. Tom explains why you need to create an audience — and how to create one. Use that audience to find out what the market needs without “reinventing the wheel.” Do the work to become clear on what the market is already buying. Tom also offers tips for checking out the competition so you can learn from what they’re doing.
“Not being an expert is actually an advantage!”
In This Episode:
- Build an audience so you can learn what they need
- Become a content-generating machine for your audience
- Use online tools to learn about your competition
- Bring value to your community