What’s the Secret? 2021

Hosted ByTom Gaddis

On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business.

Persuasion Secrets with Kenrick Cleveland

What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Linguistic Programming (NLP) Trainer. As someone who has mastered the art of persuasion, Kenrick takes us through an exciting view of the ethical way to make people say yes, resulting in a win-win situation for all parties involved. This is a conversation you wouldn’t want to miss!

“Persuasion is the fire that animates sales training.”

– Kenrick Cleveland

In This Episode:

  • Why using the classic P-A-S (Problem-Agitate-Solution) model is COMPLETELY WRONG ( and what is the ALTERNATIVE)
  • How these basic FRAMING  tips can help you interact better with anyone
  • Why mastering your MINDSET (and understanding how IMPRINTING sessions work) is a critical step before persuading other people to say yes to you
  • Why strategy (not tactics) is the BIGGEST SECRET you need to be able to move forward quickly

Connect with Kenrick Cleveland:

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