In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible.

“At its highest point, a hook point equals grabbing attention.”

– Brendan Kane

In This Episode:

• How to stand out in a world of 60 billion messages sent every day
• The KEY three pillars of grabbing and KEEPING attention
• Why a perfect hook can’t last forever
• The difference between what people WANT vs. NEED
• Why hooks need to cater to the largest possible audience

Connect with Brendan Kane:

Get Brendan’s books here and here

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• Instagram

Connect with Tom Gaddis:

Check out Offline Sharks here

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• Facebook
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