What’s the Secret? 2021

Hosted ByTom Gaddis

On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business.

Elements of an Effective Sales Video

If you are running any kind of online business, having a sales page is a MUST! It’s so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video.

In today’s episode, I'm going to share with you the elements of an effective sales video. One that is sure to increase your sales! I’m going to show you just how easy it is to implement this into your business.

I want to convey to the people that see my videos that I’m a regular guy, like them, so they can relate with me.

Tom Gaddis

In This Episode:

  • The differences between “video sales letters” vs “video on a sales page” and when to use them
  • Why authenticity is so powerful and how you can leverage simplicity in order to increase conversions
  • The “14 elements” step by step framework to create a KILLER video sales letter
  • And much more…

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