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3 Unexpected Books Every Entrepreneur Should Read in 2021

As we settle into a new year, many business leaders make up their minds to read more. Some set goals for how many books they want to read in 2021. This is a wise idea, so here I am to suggest unexpected books you should consider for your “to-read” list. Most people recommend long and…

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That’s Going To Cost You A Fortune!

5 Tips For A Winning Money Mindset Last week, we covered the concept of investing rather than spending. This week I want to illustrate that concept with a story, and offer a few insights for upgrading your mindset. The earlier you grasp this, the sooner you’ll start moving in the right direction. I got my…

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When Do You Leave Las Vegas?

3 Principles For When To Give Up I recently traveled to Las Vegas for a mastermind group meeting. They say “What happens in Vegas stays in Vegas,” but I’ll bend that rule to teach you something that could save your business. It’s all about knowing when to hold ‘em, and knowing when to fold ‘em….

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All Hands On Deck

3 Tips For Building Your Dream Lifestyle Business Today, I want to address the difference between fantasy and reality for online business. We all have our fantasy picture of entrepreneurial life, and it doesn’t always match reality. The sooner we accept the realities of this lifestyle, the sooner we can enjoy its benefits. However, some…

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Two Kinds of Failure

Harnessing The Full Power of Your Mistakes When I started in marketing, I viewed failure in black-and-white terms. Either you succeeded or you failed. I didn’t see the shades of gray, the way that failure leads to crucial progress. Now, a little further down the road, I see that there are really two kinds of…

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How To Forge Effective Partnerships

Ditching The Lone Ranger Mentality When you hear the word “partner,” what comes to your mind? I think of classic Western movies, where all the cowboys refer to one another as “partner.” Or more accurately, “pardner.” In those old movies, the stalwart hero always rides alone.  While this may work in the wild, wild west,…

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The Only “Guarantee” In Business

A Winning Formula To Give You The Best Shot In business, everyone looks for a guarantee. Customers want guarantees of good service, speedy response time and satisfaction, or their money back. As business leaders, we look for guaranteed success, influence and wealth. We ought to know it doesn’t work like that, but we try to…

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Use Every Piece of the Pig

Turning Your Processes Into Easy Money Did you know that you could miss out on an easy income stream … one sitting right under your nose? For those unfamiliar with the phrase, “use every piece of the pig” means nothing goes to waste. You worked hard to get that pig. You may as well get…

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YOU Are The Unique Selling Point

Let Your Experience Drive Your Products and Content After ten years in digital marketing, I’ve seen plenty of businesses place a premium on crafting a unique selling point for their products and services. For those unfamiliar with the term, a unique selling point (USP) is what you say when someone asks, “Why should we choose…

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The True Meaning of Entrepreneurial Freedom

3 Ways You Can Achieve True Freedom In Your Business When I think of freedom, I think of the movie “Braveheart.” William Wallace and his loyal companions fought for independence from England. They wanted to become masters of their own destiny.  We tend to admire that drive and hold personal liberty as a supreme value….

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