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Marketing

Launch Management: It’s Going to be a Wild Ride!

For the past couple of months, we’ve been talking about my favorite part of online business. No other part of this industry gets me more excited. Nothing else brings in quite as much revenue. And of course, no other part robs me of as much sleep. I’m talking about product launches. We’ve discussed how to…

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The Politics of a Successful Launch

Affiliate Roundup Have you ever heard the phrase, “No man is an island?” Besides being a basic geographical fact, it’s also a metaphor. No person can survive—far less thrive—by themselves. We all need somebody to lean on from time to time. This rings very true in online business. Throughout my 10+ years working as a…

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How to Make Amazing Front-End Offers

For the past month or so, we’ve been talking about the art of product launches. Of course, this led to a discussion about the main purpose of these launches. I talked about how they aren’t about making a bunch of money per se, although that’s nice… rather, they’re about customer acquisition. Launches that make a…

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How to Complete Your First Profitable Launch

Aloha, Tom here! This is the third part in a series about my signature strategy to turn your product, skill, or idea into a huge cash cow. I call it the M.I.L.K. It Method. You can find the original guide here. Last week, we talked about the “I” which stands for “Idea.” We discussed how…

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Idea: How to Create Products that Sell Themselves

Aloha, Tom here! We’re in the middle of a series about my signature strategy to turn your big product, skill, or idea into a major cash cow. Naturally, I call it the M.I.L.K. It Method. Here’s a link to the original guide so you can follow along (for free!) if you like. Last time, we…

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How to Sell More by Understanding Your Market

For the next few posts, we’ll talk about my signature strategy for turning your product, skill, or idea into a major cash cow. Naturally, I call it the M.I.L.K. It Method. Here’s a link to the original guide so you can follow along (for free!) if you like. I stumbled upon the M.I.L.K. It Method…

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What to Do If You’re Starting From Zero

Two Steps to Start in Online Business On my website and podcast, I give advice about succeeding in online business. I try to take a different approach than the “gurus” out there, who seem to have a perfect 12-step formula to every problem and want you to buy something from them. I understand where the…

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What “Mission Impossible” Teaches Us About Knowing Our Market

When you’re obsessed with something, you start to see reminders of it everywhere.  You become a public speaker, and all of a sudden, you see illustrations to add to your next talk everywhere you go. Or, you becomes obsessed with movies, and find a way to shoehorn a movie quote—or five—into every conversation. It’s as…

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GUEST BLOG: How Important Is It to Build Influence When You’re Starting Out?

The Secret To Building Business Brands, Without Knowing A Soul As I grew up, I didn’t attach significance to my family’s moving habit. Even though my parents didn’t serve in the military or a diplomatic corps, we simply couldn’t sit still. My dad possessed the ability to start something from nothing. I was born in…

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7 Tips to Attract All-Star Affiliates For Your Launch

7 Tips to Attract All-Star Affiliates For Your Launch Everything’s better with friends. For example, When was the last time you went to a movie by yourself? Okay, that’s not a fair question. Few of us have been to the movie theater in a while. I need to start changing my analogies to match with…

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