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Marketing

Idea: How to Create Products that Sell Themselves

Aloha, Tom here! We’re in the middle of a series about my signature strategy to turn your big product, skill, or idea into a major cash cow. Naturally, I call it the M.I.L.K. It Method. Here’s a link to the original guide so you can follow along (for free!) if you like. Last time, we…

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How to Sell More by Understanding Your Market

For the next few posts, we’ll talk about my signature strategy for turning your product, skill, or idea into a major cash cow. Naturally, I call it the M.I.L.K. It Method. Here’s a link to the original guide so you can follow along (for free!) if you like. I stumbled upon the M.I.L.K. It Method…

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What to Do If You’re Starting From Zero

Two Steps to Start in Online Business On my website and podcast, I give advice about succeeding in online business. I try to take a different approach than the “gurus” out there, who seem to have a perfect 12-step formula to every problem and want you to buy something from them. I understand where the…

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What “Mission Impossible” Teaches Us About Knowing Our Market

When you’re obsessed with something, you start to see reminders of it everywhere.  You become a public speaker, and all of a sudden, you see illustrations to add to your next talk everywhere you go. Or, you becomes obsessed with movies, and find a way to shoehorn a movie quote—or five—into every conversation. It’s as…

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GUEST BLOG: How Important Is It to Build Influence When You’re Starting Out?

The Secret To Building Business Brands, Without Knowing A Soul As I grew up, I didn’t attach significance to my family’s moving habit. Even though my parents didn’t serve in the military or a diplomatic corps, we simply couldn’t sit still. My dad possessed the ability to start something from nothing. I was born in…

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7 Tips to Attract All-Star Affiliates For Your Launch

7 Tips to Attract All-Star Affiliates For Your Launch Everything’s better with friends. For example, When was the last time you went to a movie by yourself? Okay, that’s not a fair question. Few of us have been to the movie theater in a while. I need to start changing my analogies to match with…

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It Doesn’t Have To “Look Pretty”

Honing Your Focus to Maximize Revenue I’m no MMA fighter, but I know that when two people step into the ring (or octagon) for three rounds of beating each other to a pulp, it can only end three ways: A knockout, where the competitor loses consciousness, or the referee decides a fighter can’t defend themselves…

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