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Tear Up The Script

Why Your Internal Monologue Matters in Becoming a Successful Entrepreneur Let’s talk about a huge barrier to success, one that trips us up at every stage, from startup to seven figures. It could be the biggest reason new businesses fail, and it is for sure one reason they never start. The beliefs we hold about…

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Tools For Growth

What Are the Best Tools for Building My Online Business at Each Stage? One big misconception I hear from entrepreneurs just starting their journey is that they need the right tools to succeed. On the surface, that seems like the right kind of thinking. However, I would add: an entrepreneur needs the right tools at…

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Podcasting

Six Things I’ve Learned In Six Months as Host of “What’s The Secret?” Let’s start with the obvious: if you could overhear conversations between successful people in business, would you eavesdrop? When you strip away the marketing, branding and buzz, that’s what podcasts do. Interviews are a collision of two (or more) high-performance minds, discussing…

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Fast Service, Slow Audience

The Quick Start Guide to Becoming an Entrepreneur Without Money or Experience What I’m about to tell you is nothing new, but it’s amazing how people’s eyes still light up when they suddenly “get it.” Digital marketers in 2020 need an updated version of the “rags to riches” story. They need one that tells the…

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Offline SEAL

What I Learned About Business From 30 Days of Training Like an Elite Warrior I’m struck by how many business lessons you can learn from attempting to get in better physical shape. I’d heard people talk about it, but didn’t give it much thought until I signed up for a 30-day Navy SEAL physical fitness…

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BLUE MOUNTAIN SPRING

A Blue Ocean Strategy for Small Businesses As some freshwater creatures could not survive in the salty ocean, I believe many small business owners should seek a “blue mountain spring” strategy, instead of a “blue ocean.” If you aren’t familiar with the book by Chan Kim and Renee Mauborgne, Blue Ocean Strategy offers a powerful…

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Acquiring Customers: What It Costs In 2020

More Reasons You Should Increase Your Average Order Value It’s helpful to remember each dollar you earn has “earmarks” on it, although these earmarks are different from the kind they attach to spending bills in government. One legitimate “claim” to your money, when you make a sale, is the amount it will cost you to…

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The Not-So-Secret Guide to Upselling and Cross-Selling

How to Increase Sales Velocity In Your Sleep It won’t take you long as a digital marketer to start hearing about upselling and cross-selling. They’re wonderful tools to increase your sales velocity in your sleep, or while grocery shopping. How to do it seems like “common sense” … but we all know how common that…

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3 Essential Morning Habits for Highly Effective Entrepreneurs

Mornings are an entrepreneur’s prime time. Most everyone else is still asleep, or just waking up (and sleep-deprived, in some cases).  You need to build structure over the first 6-8 waking hours of your day. Of all the reasons to do it, I’ve found these most compelling: We’re subject to personal entropy. Distraction, error, dysfunction…

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Rewire Your Brain for Success: The Law of Attr-ACTION

Relax! I’m not about to invite you to a special woo-woo group where we sit cross-legged on the floor and chant “Aoum” until our bank accounts overflow with cash. We’re going to rewire your brain for success, by understanding The Law of Attr-ACTION. It’s telling that the word “attraction” contains the word “action” within it….

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