A Blue Ocean Strategy for Small Businesses As some freshwater creatures could not survive in the salty ocean, I believe many small business owners should seek a “blue mountain spring” strategy, instead of a “blue ocean.” If you aren’t familiar with the book by Chan Kim and Renee Mauborgne, Blue Ocean Strategy offers a powerful…

More Reasons You Should Increase Your Average Order Value It’s helpful to remember each dollar you earn has “earmarks” on it, although these earmarks are different from the kind they attach to spending bills in government. One legitimate “claim” to your money, when you make a sale, is the amount it will cost you to…

How to Increase Sales Velocity In Your Sleep It won’t take you long as a digital marketer to start hearing about upselling and cross-selling. They’re wonderful tools to increase your sales velocity in your sleep, or while grocery shopping. How to do it seems like “common sense” … but we all know how common that…

Relax! I’m not about to invite you to a special woo-woo group where we sit cross-legged on the floor and chant “Aoum” until our bank accounts overflow with cash. We’re going to rewire your brain for success, by understanding The Law of Attr-ACTION. It’s telling that the word “attraction” contains the word “action” within it….

What would you say, if I told you I could think of FOUR powerful internet marketing strategies for your OFF-line business?  Yes, I mean your brick-and-mortar, physical world, good, old-fashioned business. One and the same. Just because I do business online doesn’t mean I always did it that way. The big changes were the method…

It’s time to upgrade your mindset. Are you still out there looking for that magic training program that’s going to explode your growth and make you a multi-millionaire in one day?  I’ve got news for you: there’s no such thing as a “guru” or “expert” who can teach you how to do that. They don’t…

One mistake entrepreneurs make, as they build their business online, is failing to start an e-mail list that makes money. Now, I know … this is Tom “Living on the Beaches of Hawaii with a Big Fat E-mail List” Gaddis speaking. Yes, it’s true. I have a large e-mail list. But once upon a time,…

If you’re like many online entrepreneurs, you’ve probably heard of an industry titan named Russell Brunson, CEO of ClickFunnels. If you’ve read any of his books, you’ve probably come across a concept he calls “The Dream 100.” Brunson’s basic premise is to make a list of the 100 most influential, powerful and successful people you…

Have you already found yourself drinking from a fire hydrant, as you’ve started your online business? There are SO many resources out there – courses, coaching programs, free content and masterminds, to name a few. You probably follow several online influencers who offer them. How do you know which ones to choose? Entrepreneurs often “misread”…