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3 Ideas for Sales-Driving Bonuses

“… But WAIT! There’s MORE!” You’ve seen infomercials, webinars, and sales pages use phrases like this to drive viewers to action. These enthusiastic invitations entice customers to “Call now!” so they can get in on a fabulous bonus item. Businesses use this old advertising tactic to seal the deal with potential buyers. And it really…

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5 Ways to Sell More Using Scarcity

“Big Sale Ends TOMORROW!” “Grab it, TODAY!” “We’ve only got 20 left in stock, so pick up the phone and order NOW!” You probably hear and see sales messages just like these, all the time. Marketers call it scarcity, and companies use it as one of the most effective strategies to drive prospective customers to…

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3 Strategies for Handling the Unexpected

What do you do when the unexpected happens in your business? As entrepreneurs, we deal with plenty of high-stress situations. We spend a great deal of our time operating while we don’t even know whether our plans will work out or not. When we constantly live in a state where we don’t know if something…

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Success is Not an Event

Do you ever wish you could wave a magic wand and – POOF! – have instant success? I run a digital marketing agency here on Maui, and I share what I’ve learned through my experiences of growing a business to over seven figures. However, I’m not a wizard, and I’m not one of those so-called…

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Live Streaming Secrets

Aloha! Tom Gaddis, here. In my years of creating online content to help entrepreneurs, I’ve run hundreds of live streams. I didn’t have many viewers in the beginning, but now I’ve built a successful live stream that hundreds of people tune in to watch every week. The “experts” tell you livestreaming is an easy way…

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If I Had to Start Over (Part 5): Your Action Plan

Aloha! Tom Gaddis, here. Over the last several weeks, I’ve shared answers to a question I get all the time from business owners just starting out: What would I do differently if I had to start my own business over from the beginning? I’m sharing secrets the gurus won’t tell you but will take you…

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If I Had to Start Over (Part 4): Build an All-Star Team

Hi, Tom Gaddis here. I own a digital marketing agency here on Maui, and I’ve been sharing some answers to a common question I get from new business owners: What would I do if I had to start over again and build my business from scratch? As I look back, I took way too long…

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If I Had to Start Over (Part 3): How to Shortcut Success

Tom Gaddis, here. Do you want to figure out if your business idea is actually worth your time and energy? How can you get your idea off the ground and gain traction as soon as possible? It has nothing to do with “overnight success” (which is a lie), but you can implement strategies TODAY to…

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If I Had to Start Over (Part 2): Ready, Fire, Aim!

Aloha! Tom Gaddis, here. New entrepreneurs often ask me what I would do differently if I had to start over again. They want to know what I can tell them about getting a business off the ground with the knowledge I’ve gained. The first step? Change your mindset about preconceived ideas, but once you’ve made…

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If I Had to Start Over: Mind-shift

Hi! Tom Gaddis, here. Are you stuck in The Matrix of living life on someone else’s terms? What if you could break out of that matrix, start meeting your own goals, and create the life of freedom and fulfillment that you’ve always wanted? When I started out as a marketer, I had no connections or…

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