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About the Author
Tom is the host of What's the Secret podcast and co-founder of Offlinesharks.com

If I Had to Start Over (Part 2): Ready, Fire, Aim!

Aloha! Tom Gaddis, here. New entrepreneurs often ask me what I would do differently if I had to start over again. They want to know what I can tell them about getting a business off the ground with the knowledge I’ve gained. The first step? Change your mindset about preconceived ideas, but once you’ve made…

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If I Had to Start Over: Mind-shift

Hi! Tom Gaddis, here. Are you stuck in The Matrix of living life on someone else’s terms? What if you could break out of that matrix, start meeting your own goals, and create the life of freedom and fulfillment that you’ve always wanted? When I started out as a marketer, I had no connections or…

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Building a 7-Figure Business With Launches

Hey, Tom Gaddis here. In 2016, I launched my first digital product. At the time, I had no connections. I had no credibility in the industry. My audience was tiny. At times, I really wasn’t too sure what I was doing. Three years later, I cracked my first seven-figure year in online business. That’s right,…

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Launch Management: It’s Going to be a Wild Ride!

For the past couple of months, we’ve been talking about my favorite part of online business. No other part of this industry gets me more excited. Nothing else brings in quite as much revenue. And of course, no other part robs me of as much sleep. I’m talking about product launches. We’ve discussed how to…

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The Politics of a Successful Launch

Affiliate Roundup Have you ever heard the phrase, “No man is an island?” Besides being a basic geographical fact, it’s also a metaphor. No person can survive—far less thrive—by themselves. We all need somebody to lean on from time to time. This rings very true in online business. Throughout my 10+ years working as a…

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3 Ways to Maximize Your Next Launch’s Profit

Up-Sells, Down-Sells, and Funnels, Oh My! Now that we’ve been talking through successful launches for the past few posts, this post assumes that you’ve had at least one successful launch by now. So, without any further ado… Congratulations! You’ve landed your first set of customers and thanked your lucky stars that online business is starting…

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How to Make Amazing Front-End Offers

For the past month or so, we’ve been talking about the art of product launches. Of course, this led to a discussion about the main purpose of these launches. I talked about how they aren’t about making a bunch of money per se, although that’s nice… rather, they’re about customer acquisition. Launches that make a…

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Our Funnels Inside Funnels Strategy For Launches

For the past few weeks, we’ve been talking about all the ways online business people can make their launches a success. Launches are one of my favorite parts of doing business online. There’s just something about them! For one, the best launches push you to the limit. For two, it’s one of the best paydays…

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The 5 Hidden Keys to Launch Success

Aloha, Tom here! Lately, on the blog, we’ve been talking about launches, a key part of my M.I.L.K. It Method Strategy for success in online business. I love launches. They might be one of my favorite parts of online business. Recently, I shared how to win during your first launch, and what the so-called “gurus”…

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Four Things the Gurus Don’t Tell You About Product Launching

Aloha, Tom here! I started my podcast and website with a simple goal: help entrepreneurs succeed in online business by giving away the secrets the so-called “gurus” won’t tell you. The gurus are everywhere. You can find them on your Facebook and Instagram feed. You can find them in the ads at the start of…

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