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About the Author
Tom is the host of What's the Secret podcast and co-founder of Offlinesharks.com

Idea: How to Create Products that Sell Themselves

Aloha, Tom here! We’re in the middle of a series about my signature strategy to turn your big product, skill, or idea into a major cash cow. Naturally, I call it the M.I.L.K. It Method. Here’s a link to the original guide so you can follow along (for free!) if you like. Last time, we…

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How to Sell More by Understanding Your Market

For the next few posts, we’ll talk about my signature strategy for turning your product, skill, or idea into a major cash cow. Naturally, I call it the M.I.L.K. It Method. Here’s a link to the original guide so you can follow along (for free!) if you like. I stumbled upon the M.I.L.K. It Method…

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What to Do If You’re Starting From Zero

Two Steps to Start in Online Business On my website and podcast, I give advice about succeeding in online business. I try to take a different approach than the “gurus” out there, who seem to have a perfect 12-step formula to every problem and want you to buy something from them. I understand where the…

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How to Reinvent Yourself For Success Part 2

For the past couple of posts, we’ve discussed how to reinvent ourselves for success. This topic originally came from one of my very first podcasts. Some of it was by the COVID-19 pandemic, which required many businesses and their owners to reinvent themselves to stay relevant and survive the economic turmoil. A year later, the…

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How to Reinvent Yourself for Success, Part 1

Aloha, Tom here. How is your business doing? Throughout the past year or so, I’ve seen plenty of people start new businesses. I felt encouraged seeing so many people following their dreams and escaping the 9-5 grind. I even got to teach people a thing or two about succeeding in online business. Whether you’ve been…

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Multiple Streams of Income are More Important Than Ever

A while back, I heard the marketing legend Dan Kennedy say this: “The scariest number in business is one.” He taught that if you only have one of something, you’re always in a precarious position. If you lose that one thing, you’re out of luck. To remedy this, leaders train multiple members of their team…

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Why It’s STILL a Good Time to Start or Expand an Online Business

A little over a year ago, I recorded a podcast I never thought I would need to. It was March 26th, and nearly every state (including Hawaii, where I live), had entered a lockdown. Schools moved online or got canceled. Nonessential businesses shut down. Concerts, parades, fundraisers, recitals, and much more were rescheduled or postponed…

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Never Let Failure Go To Your Head

There’s a phrase I hear tossed around in the entrepreneurship and self-improvement world. It often comes up when somebody begins winning in their online business for the first time, kind of as a way to curb their enthusiasm and help them think clearly. It goes, “Never let success go to your head.” Put differently, don’t…

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Tools of the Trade: Autoresponders

This post takes a closer look at email autoresponders to help online entrepreneurs get started using them. If you don’t know what an autoresponder is, just open up your email inbox. Unless you’re extremely vigilant about hitting the “unsubscribe” button, you’ll find emails from businesses and influencers introducing themselves to you and inviting you to…

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How Online Entrepreneurs Build Recurring Revenue

For the past 10 years, I’ve enjoyed success in online business. Now, when I’m not helping my clients with their marketing, I help others grow in the world of digital entrepreneurship. I love seeing people realize they can quit their 9-5 and build the life of their dreams!  I do it through teaching them real,…

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